PRANAYA
SAHU

Nyrshon Productions — MSME-Registered Agency

• Run production end-to-end — scripting, shooting, lighting, editing, color grading, audio mixing and delivery — for 5+ clients across Instagram, YouTube and Meta Ads, with zero missed deadlines.
• Cut production timelines by 40% with a storyboard-first, hook-first workflow: shot lists and lighting plans locked before the shoot, templated edit structures and pre-cut asset libraries after it.
• Delivered multi-format cuts (9:16, 16:9, 1:1) with strong hooks and CTAs, built on pattern-interrupt openings and benefit-forward narratives — then iterated every version against retention, drop-off and click-through data.

Self-Directed Production Studio

• A decade of self-directed production — 100+ pieces shot and edited across long-form (10–30 min) and short-form (15–90 sec) formats, owning every stage from camera to final cut.
• Identified that the first 3 seconds decide 80% of retention, and built a hook-engineering process around it — testing question hooks, visual interrupts and bold statements against real watch-time data.
• Cut per-video turnaround by 50% with reusable shot lists, edit templates, transition presets and audio chains — without shortcutting cinematic quality.

Inforob Group

• Delivered commercial and promotional edits inside a structured agency pipeline, holding a 2-revision-or-fewer turnaround across every deliverable.
• Handled format conversion, caption timing, audio leveling and thumbnail design for channel-specific technical specs.

GDG On Campus, SUIIT

• Directed and edited video for 10+ campus events reaching 500+ attendees, turning around highlight reels and social cuts within 24–48 hours of each event.
• Set the visual and brand standard that every designer and videographer on the team worked to.

CTTC (MSME), Govt. of India

• Applied Claude and ChatGPT to production workflows — script drafting, hook generation and edit briefs — cutting pre-production setup time.